Hamilton social media community finds The Right Angle

May 22, 2013 (Hamilton, ON) – Yesterday morning, KITESTRING presented THE RIGHT ANGLE – a session focused on social strategies to help engage people in conversation online, held at the Art Gallery of Hamilton. Guests learned from experts in the field how to manage their messages online, protect their brand image, and problem-solve with confidence and creativity.

The exclusive, half-day event combined three sessions geared at getting guests to think critically about social media practices, including a networking hour centered around creative conversations in a cocktail-hour inspired brunch atmosphere.

Keynote speaker Scott Stratten (President, Un-Marketing) shared his expertise in Viral, Social, and Authentic Marketing which he calls Un-Marketing, and held a book signing at the end of the event. His keynote was a hit and had the audience riveted with bite-sized quotable advice like “the secret to social media is to do something worth talking about” and “when ‘it’ hits the fan, it’s not time to hide behind the fan, it’s time to be awesome.”

Following the keynote, KITESTRING’S Creative Director, Chris Farias, facilitated an interactive Q&A session fuelled by audience questions, and answered by industry specialists including Scott Stratten, Jamie Stein, (Senior Manager – Social Media, ING Direct), Christine Zakrajsek, (Web and Social Media Manager, EllisDon), Michelle Dias (Social Media Specialist, Goodlife Fitness), and Kyle Kuchmey, (President, New Motto; Alumni Officer – Digital Communications, McMaster University).

Contact: Stephanie Shuster, stephanie@kitestring.ca

KITESTRING is a company of strategists and creative inventors who solve brand equations. Their portfolio is focused on the development of strategic brands, integrated campaigns, and digital engagement.