AdvanTag launches

Hamilton, Ontario – AdvanTag is a mobile application platform focusing on customer loyalty, digital and social marketing, founded by Adam El Daba and Mo Shahin in 2012. The idea was initially developed to help independent owned merchants compete with the big boys in the market with the limited marketing budget they have, if any.

After several years of research and product development, the true definition of “Loyalty” contradicted all loyalty programs that exists in the market today. Traditional loyalty focuses more on spending and points, with the assumption of customers being loyal to a brand to collect rewards, when in reality that is not the case.

Dozens of customer loyalty programs have emerged now with the goal of building a relationship between merchants and customers. AdvanTag’s vision is to take a customer through an experience (journey) from knowing the brand to making him an actual loyal customer, and finally converting him to a BRAND AMBASSADOR. Now how AdvanTag will do that is through an intuitive mobile application that will provide a new channel of engagement between brick-and-mortar shops and their customers, creating a co-framework for discounts, coupons, games, social, and much more.

“We provide the tools for brick-and-mortar shops to compete with the big players; whether in marketing or owning a loyalty solution and build true loyal customers. We want to clearly show the rewards for both customers and business. ” Adam Eldaba says. “As good as our features of marketing and loyalty are, one critical benefit is the data analysis we provide to merchants, which nowadays many of them don’t have the technology or the capability in-house to monitor or gather that data”

AdvanTag continues to spend time paying attention to details and the real, specific needs of local merchants & customers. That is clearly shown through the intensive product enhancements in features, flow and UI. With the new Mobile application, AdvanTag looks to be stronger than ever; in less than a month it has signed up over 100 merchants with a couple of hundred unique deals and campaigns.

The App is free to download on 15 March 2014 and provides an exciting portfolio of instant rewards offered by businesses across Dubai.

Once the customer downloads the App, they have full access to deals throughout different lifestyle categories. After the customer selects their desired deal and arrives at the location, they will be handed an AdvanTag secure on time use Check-in card. By simply pressing check-in and scanning this unique QR-Code, instant discounts are rewarded to the customer based on the each store promotions. The rewards and experiences can be shared with friends across all the social media networks.

Merchants signed up with AdvanTag benefit from customer retention, increased brand awareness consequently leading to an increase in profit. So far AdvanTag has served over 14,000+ unique customers across hundreds of business.

Furthermore, AdvanTag platform was used by multiple clients in Canada to engage with their customers at events and trade shows. Most recently, Mapleview centre and Wine Country Ontario with great success. The Mobile Application will be launching in Canada by Summer 2014 bringing the great deals to your fingertips.

As Samer Geissah, Vice President of Innovations at Du; the 2nd largest mobile operator in UAE who is a client of AdvanTag, says “AdvanTag’s flexibility and easy-to-use backend helped us launch several promotions. It also helped us get an insight about whom our customers were and helped us grow our social network presence.”

Specializing in customer engagement and loyalty programs, AdvanTag was finalist in the MIT Business plan start-up competition in 2012, AdvanTag app will be available in Dubai from the 15th of March offering different deals throughout Dubai to all of AdvanTag app users.