REfficient Takes on Mexico’s Telecom Market with CDMN Funding

Hamilton, Ontario – September 2, 2014 – REfficient will participate in the Canadian Digital Media Network’s (CDMN) Outbound Soft-Landing Fall 2014 Program to help forge the partnerships and connections it needs for international expansion.

REfficient is an online marketplace to source quality telecom and AV equipment affordably and sustainably. Companies get access to other business’ surplus inventory, manufacturers’ surplus and new product with environmental designations. Founded in 2010, REfficient now has customers in 12 companies and in the last year has ensured over 30,000 products were reused. All of Canada’s major cable/telecom companies are now customers.

As telecom operators in Latin America go through technology upgrades, REfficient’s refurbished equipment enables these companies to save money on quality equipment. “We already have customers in Latin America, but we have literally scratched the surface. The market potential in Mexico alone is at least ten times that of Canada,” says REfficient CEO Stephanie McLarty. REfficient applied to the Soft Landing program because of the resources needed to be successful in these markets. “The key is not only to have potential customers know you, but also to build relationships and trust. This is a critical part of doing business in Latin America and this requires resources.”

CDMN’s Soft-Landing Program helps mature startups and SMEs kickstart their international growth by helping them access a foreign market. For a period of up to three months, the participating company can take up residence in a partnered facility that provides the regional support required to help grow its business, as well as receiving up to $4,000 in travel and hotel costs.

“The Soft-Landing Program has already resulted in millions of dollars in new business and investment for our participating companies and generated more than a 30x return on CDMN’s investment of funds and resources,” said Kevin Tuer, CDMN’s Managing Director. “International expansion is more important than ever as a driver of wealth and job creation for the Canadian economy. Our success to date demonstrates the tremendous impact that even a modest investment in global business development can have.”

About the CDMN Soft Landing Program

The Outbound Soft Landing Program runs three times a year and companies must meet a range of criteria, including having a technology product or service that is market ready and has foreign market potential. CDMN also operates an Inbound Soft Landing Program for non-Canadian companies looking to break into the Canadian market. For more information, please visit www.cdmn.ca/soft-landing-program/overview/

About REfficient

REfficient’s transactional marketplace is built on a “triple-win” model, providing large telecom and AV companies a trusted and efficient platform for deriving value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources. This innovative new green model benefits everyone by reducing waste and increasing resource efficiency. You can follow REfficient at @REfficient and www.facebook.com/REfficient.

Media Contact
Mindy Tweedle
Tweedle Productions Inc.
905-512-6514
mindy@tweedleproductions.com