Embrace UX speaker profile: Morag Johnston

 

Embrace UX (@EmbraceUX) will be taking place on Saturday February 28th – Sunday March 1st in Hamilton, Ontario.

Embrace UX will bring together web and technology professionals in the Southern Ontario region to get excited and informed about user-centric design, share their experiences, and network with fellow practitioners. Embrace UX is a two-day event with talks, discussions, and a UX masterclass on Saturday and a chance to flex your UX skills during the design charette on Sunday!

Between now and the conference Software Hamilton will feature an Embrace UX speaker each Sunday.

 

Morag Johnston – UX consultant

 

Morag Johnston (@moragj) has a decade of design management experience, 20 years of user experience design practice, and a love of building teams made up of people who are passionate about delivering exceptional user experiences.

Everywhere she’s worked, she’s led the creation, development or building of high performing UX teams. This includes senior leadership roles at a premier Canadian digital media company and a major Telecomm.

She consults on UX initiatives and coaches user experience designers. Morag’s goal is to empower and enable UX designers to deliver great user experiences that meet organizational objectives, and to create environments that attract and retain top-notch design talent.

 

Morag maintains a blog at UnderstandingClients.com, discussing some of her thoughts on UX:

“User experience designers spend a lot of time adding to and refining our professional toolkit: research methods, workshop methods, prototyping tools, presentation tools, what’s new in interaction, devices and visual design trends. It can become our world.

As a result, we run the risk of committing the ultimate user experience design sin: we communicate to our project team and clients in our language and in relation to our goals, not theirs. We can lose sight of their context. Understanding clients in their context helps us sell our ideas in order to make them a reality.” – Morag Johnston

 

You can check out some of Morag’s past talks on slideshare: