Embrace UX speaker: Tara O’Doherty

Embrace UX (@EmbraceUX) will be taking place Friday April 15th – Saturday April 16th at the Lincoln Alexander Centre in downtown Hamilton. Featuring a line-up of experience design thought leaders at a gorgeous venue (with breakfast, lunch, and snacks included), after parties at CoMotion on King and SERVE Ping Pong Bar, and 250 attendees from around North America – Embrace UX is Hamilton’s annual premier tech and design event!

Tara O’Doherty

For over 15 years Tara (@uxinsight) has been leading digital innovation and omni-channel experience integration in North America with leaders like AT&T, IDEO, Apple, Google, and SickKIds. As Cossette’s VP of Customer Experience Strategy, Tara’s mission is to deliver exceptional customer experiences, touchpoints, and digital commerce conversion that not only provide the ‘wow’ effect for the consumer or business, but also surpass brand, engagement, productivity, usability, and revenue goals. She has expert-level expertise in human factors methodology, design psychology, and conversion science that enable companies globally to experience optimization ROI from 23% – 400%+.

Tara has been featured in articles in a number of magazines and newspapers and speaks at dozens of conferences a year. She has a dusty trophy drawer filled with trinkets like Canada’s first Cannes Cyber Lion, several Interactive awards from The One Show, and dozens of CMA Awards. Her work has even been featured in People Magazine, Mashable, and CNN.