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Innovation Factory Lunch ‘n Learn – Measurement and the Changing Customer Journey
May 17, 2016 @ 11:30 am - 1:00 pm
Please join iF on Tuesday, May 17, 2016 for a Lunch ‘n Learn featuring Amy Gringhuis of Jan Kelley!
This unique learning and networking opportunity will include a complimentary lunch
During this session, Amy will be speaking about Measurement and the Changing Customer Journey. She will explore how consumer expectations and buying journeys have changed, why this is so important to understand and most importantly, how to build measurement frameworks in order to optimize and better enable the customer buying process. Amy will look at common business goals, measurement best practices as well a few case studies to see how this can be effectively implemented.
Our Lunch ‘n Learn events are a great way to get out and network while enjoying a free lunch, and learning something new! Please forward this to all of the innovators you know.
Agenda
11:30am-noon – Lunch & Networking
Noon-1pm – Factory 5 (TBD) and Keynote Presentation (Amy Gringhuis)
1pm – 2pm – Dessert & Networking (at iF’s Innovation Destination)
Parking Information
Parking is available for a cost of $1.00/ hour at McMaster Innovation Park Special Events and Conference Parking.
About Innovation Factory
Innovation Factory (innovationfactory.ca) is a not-for-profit Regional Innovation Centre, located in Hamilton, ON committed to connecting and enabling active collaboration between the city’s communities of science, business, government, academia and finance to accelerate the innovation process and amplify economic and social impact of key new ideas and discoveries. Funded by the Ontario Network of Entrepreneurs (ONE), we are focused on strengthening the next generation of wealth and jobs generators.
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