Innovation Factory Lunch ‘n Learn – You Can’t Be Everywhere… Old School Marketing in a Digital Era

Please join Innovation Factory and The Forge on Tuesday, November 15, 2016 for a Lunch ‘n Learn session featuring Marie Wiese!

Digital Marketing – a term often followed by a sense of confusion or overwhelm. Today’s market is confusing. Buyer behavior has changed and the digital world continues to be an evolving landscape.

It’s time to demystify digital marketing so that you can focus on what matters: closing deals, delighting your clients, and spending time with the people you love.

In You Can’t Be Everywhere, a new book by author and digital marketer Marie Wiese, Marie teaches strategies that will make you lethally effective in the digital age without wasting time chasing empty trends. You’ll learn how to:

1. Define, map and optimize the customer’s digital journey that make prospects enthusiastic about saying, “Yes.”
2. Prioritize your digital marketing efforts (hint: it’s really not about social media)
3. Drive more leads and sales to your business so that large parts of your customer acquisition and retention happens automatically.

Using personal stories, you’ll learn why a text to her husband about dinner resulted in purchasing Paul McCartney tickets. More importantly, you’ll learn what it means about your customers and how you need to be interacting with them.

You Can’t Be Everywhere, will not only teach you three important strategies to help you address your primary digital marketing needs but more importantly, you will go home with a copy of the book and new ideas to drive more leads and sales to your business.

“Anybody can call themselves an online marketing expert.  Marie is the real deal and treats marketing and conversion with the science and measurement it deserves.” – David Carter, Executive Director, Innovation Factory.

Agenda:

11:30am-noon – Lunch & Networking
Noon-1pm –  Factory 5 (TBD) and Keynote Presentation (Marie Wiese)
1pm-2pm – Dessert & Networking (at iF’s Innovation Destination)

About Marie

Marie Wiese is a true Marketing CoPilot. As president of the digital marketing consulting practice by the same name, Marie helps business owners find customers and keep customers using the power of content marketing. Marie is a 25+ year veteran of strategic marketing, past Chair of technology association, TechConnex and a workshop facilitator who teaches early stage companies how to turn their websites into their best sales tool. Marie has written several workbooks and delivered 100+workshops ranging from keyword strategy development to content marketing execution. Marie has spoken at industry events for the Canadian Marketing Association and Marketing Sherpa in the United States. She can be found online here or check out the Marketing CoPilot blog.

*Note: We have introduced a nominal attendance fee to allow us to better predict numbers and cover a portion of our catering costs.