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Communications Marketing 

4 Key Benefits of Content Marketing for Startups

February 28, 2013 News Desk 0 Comments Content Marketing, Marketing, startups

Chances are you’ve probably heard marketers throw around the phrase “content is king”. While the phrase has joined ‘big data’

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Communications Leadership Management 

Communication – The Key to Success

February 15, 2013 News Desk 0 Comments

Bridging the gap between technical and non-technical people can be one of the most difficult challenges facing all of us.

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Communications Marketing 

Can milkshake marketing help your business?

February 11, 2013 News Desk 0 Comments finding the right job for your product, Marketing, milkshake marketing, place, price, product, promotion

After spending some time cleaning up my desktop recently, I stumbled across an old folder of articles from a marketing strategy

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Communications Marketing Startup 

Three Important Brand Management Lessons

October 31, 2012October 31, 2012 News Desk 0 Comments brand, brand management, branding, culture, design, experiences, startups, touchpoints

Managing your brand is of vital important in a world of increasingly commoditized products and services. A well developed brand differentiates

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Communications Marketing 

Create a More Engaging Email Marketing Newsletter

October 18, 2012 News Desk 1 Comment B2B, email, email marketing, Marketing, Newsletter, target audience

Email newsletters are one of the most commonly used marketing tactics by organizations of all sizes. A highly efficient and

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Communications Marketing Social media Startup 

Copywriting for Your Audience – How to Create Great Content

September 10, 2012 News Desk 0 Comments Content, Copywriting, Marketing, Social Media, target audience

Having clear copywriting practices is a very important aspect of your marketing strategy. Copywriting is the part of the marketing strategy

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Communications Education Industry YMCA 

YWCA Hamilton’s Bridging to Information and Communications Technology program

June 27, 2012 News Desk 2 Comments

YWCA Hamilton in partnership with Mohawk College offers the Bridging to Information and Communications Technology program designed to prepare Internationally

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Communications Marketing 

The medium may be the message, but the message still applies

May 8, 2012 News Desk 0 Comments Content Marketing, Content Strategy, Copywriting, Linkedin, Marketing, Social Media, Twitter

Last September, I wrote a blog titled “The Medium is the Message” and how it applies to our social media

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Communications Social media 

Twitter Guide for Small Business: A Great Read!

April 12, 2012April 12, 2012 News Desk 0 Comments

Originally posted on CanuckSEO.com Yes, I know what you’re thinking. You are a small biz owner and you’ve heard that

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Communications Marketing Social media 

Tips for Starting a Linkedin in Group

April 9, 2012April 9, 2012 News Desk 1 Comment Content, Linkedin, Linkedin Group, Marketing, Newsletter, Social Media, Twitter

Recently VA Partners launched a group on Linkedin called “Sales and Marketing for Canadian Startups”. Linkedin groups have a number

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Communications Community 

Do you have any social media Klout?

April 4, 2012 News Desk 0 Comments

Who are you most influenced by? The standard response might include your parents, a trusted friend, a wise teacher, or

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Support Inclusivity in Tech

These excellent local organizations and programs are dedicated to improving inclusivity in tech, volunteer or donate to help!

Hamilton Code Clubs (@hamontcodeclub) – volunteer or donate

Ladies Learning Code (@learningcodeyhm) – volunteer or donate

Black Boys Code (@blackboyscode) – volunteer or donate 

McMaster Computing and Software Outreach (@maccasoutreach) – volunteer or donate 

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