What Starbucks can teach us about B2B marketing
I never used to understand the appeal of Starbucks. Before becoming an avid coffee drinker, I couldn’t grasp why the
Read moreMarketing
6 Top B2B Lead Generation and Prospecting Tools
Conversations are important. Before you can win a sale, you must always first start a conversation with your prospects. But
Read moreTop sources of startup marketing wisdom
As part of my job at Venture Accelerator Partners, I’m tasked with curating great sources of startup marketing content to
Read moreA social media metronome…
Originally posted on CanuckSEO.com It’s a fabulous Friday once again, and there have been some real “timely” infographics that
Read more4 Key Benefits of Content Marketing for Startups
Chances are you’ve probably heard marketers throw around the phrase “content is king”. While the phrase has joined ‘big data’
Read moreCan milkshake marketing help your business?
After spending some time cleaning up my desktop recently, I stumbled across an old folder of articles from a marketing strategy
Read more4 Key Elements of Market Analysis
by Marc DeAmorim I recently attended a lecture on market analysis as part of the MaRS Entrepreneurship 101 lecture series.
Read moreWhy you should be using a social media content calendar
In a world of content marketing, the one with a plan is king. Now that the production and curation of quality marketing content
Read moreA simple guide to creating a great website
As a startup, a website should be at the very top of your marketing to-do list. Your website should be
Read morePR Fundamentals for Startups
Recently I attended a “PR Fundamentals for Startups” Best Practices session at the MaRS Studio. These great sessions are held monthly and provide
Read moreBest time to send emails?
Originally posted on CanuckSEO.com Okay, if you’re like me you try not to be online much each weekend…well…at least
Read more