Understanding your value proposition
A few weeks ago I had the pleasure of attending my first Entrepreneurship 101 session at MaRS in Toronto. Free
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Three Important Brand Management Lessons
Managing your brand is of vital important in a world of increasingly commoditized products and services. A well developed brand differentiates
Read moreCreate a More Engaging Email Marketing Newsletter
Email newsletters are one of the most commonly used marketing tactics by organizations of all sizes. A highly efficient and
Read moreSurprise! Social Media Buying Triggers Less than 1%
Originally posted on CanuckSEO.com Okay, the headline to this blog post is meant to set you online retailers back
Read moreChoosing the Right Social Media Tools for Your Startup
By now we’re all aware of the importance of social media for marketing and sales. There’s no marketing tool that
Read moreOff the Top: 4 Steps for Social Media Thinking!
Originally posted on CanuckSEO.com Right off the top of my head today, I am thinking about the four steps
Read moreCopywriting for Your Audience – How to Create Great Content
Having clear copywriting practices is a very important aspect of your marketing strategy. Copywriting is the part of the marketing strategy
Read moreSetting actionable goals for your web analytics
I was doing some research recently on marketing strategy and tactics and came across an article by inc.com called “Time
Read moreMobile App WakeUp Call: Spend $!!!
Originally posted on CanuckSEO.com Okay, you’ve most likely heard tons of stories about how some app developers on either the
Read moreAttention Startups! Content Marketing is easier than it looks
by Stephanie Goodman As with every job, there is no end to learning. As Mark always says to me, “you
Read moreStarting and Maintaining your Blog: Tips from Natalie MacNeil
Blogging is one of those time consuming marketing activities that can either boost your marketing efforts, or significantly hinder them
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