Finding B2B Clients: 4 Strategies We Use
As a B2B sales and marketing agency, we are often asked how VA Partners finds new customers. Here are four
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How to make social selling easier for your sales team
According to HubSpot, 56% of B2B marketers are planning to increase their social media spend in 2013. But what does
Read moreSix STEPPS to Creating Contagious Marketing Content
What do hundred-dollar cheesesteaks, a golf ball destroying blender and a phone booth with a trick door have to do
Read moreWhat Starbucks can teach us about B2B marketing
I never used to understand the appeal of Starbucks. Before becoming an avid coffee drinker, I couldn’t grasp why the
Read moreTop sources of startup marketing wisdom
As part of my job at Venture Accelerator Partners, I’m tasked with curating great sources of startup marketing content to
Read moreWhy you should be using a social media content calendar
In a world of content marketing, the one with a plan is king. Now that the production and curation of quality marketing content
Read morePR Fundamentals for Startups
Recently I attended a “PR Fundamentals for Startups” Best Practices session at the MaRS Studio. These great sessions are held monthly and provide
Read moreUnderstanding your value proposition
A few weeks ago I had the pleasure of attending my first Entrepreneurship 101 session at MaRS in Toronto. Free
Read moreCreate a More Engaging Email Marketing Newsletter
Email newsletters are one of the most commonly used marketing tactics by organizations of all sizes. A highly efficient and
Read morePinterest for B2B: What to know and how to start
Many small businesses ask themselves the same question when deciding whether or not they should embark in the newest social
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