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Innovation Factory 

B2B Sales Lessons from GetGlue

January 17, 2014 News Desk 0 Comments b2b sales, b2b sales lessons, hamilton, Innovation Factory, Linkedin, Startup, startup sales

Last week’s Sales Peer to Peer at the Innovation Factory in Hamilton featured Fraser Kelton, COO of New York-based GetGlue. Fraser was in town

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Marketing Startup 

6 Top B2B Lead Generation and Prospecting Tools

April 2, 2013 News Desk 2 Comments ContactMonkey, CRM, Excel, Hootsuite, Linkedin, Marketing, Prospecting, sales, Skype

Conversations are important. Before you can win a sale, you must always first start a conversation with your prospects. But

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Marketing Social media Startup 

Why you should be using a social media content calendar

January 11, 2013 News Desk 0 Comments B2B, calendars, Content, Facebook, Linkedin, Marketing, roi, sales, Social Media, Twitter

In a world of content marketing, the one with a plan is king. Now that the production and curation of quality marketing content

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Marketing Social media 

Setting actionable goals for your web analytics

August 14, 2012August 14, 2012 News Desk 0 Comments Call to Action, Google Analytics, Google+, Inbound Leads, Linkedin, Site Content, Traffic Sources

I was doing some research recently on marketing strategy and tactics and came across an article by inc.com called “Time

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Communications Marketing 

The medium may be the message, but the message still applies

May 8, 2012 News Desk 0 Comments Content Marketing, Content Strategy, Copywriting, Linkedin, Marketing, Social Media, Twitter

Last September, I wrote a blog titled “The Medium is the Message” and how it applies to our social media

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Communications Marketing Social media 

Tips for Starting a Linkedin in Group

April 9, 2012April 9, 2012 News Desk 1 Comment Content, Linkedin, Linkedin Group, Marketing, Newsletter, Social Media, Twitter

Recently VA Partners launched a group on Linkedin called “Sales and Marketing for Canadian Startups”. Linkedin groups have a number

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Support Inclusivity in Tech

These excellent local organizations and programs are dedicated to improving inclusivity in tech, volunteer or donate to help!

Hamilton Code Clubs (@hamontcodeclub) – volunteer or donate

Ladies Learning Code (@learningcodeyhm) – volunteer or donate

Black Boys Code (@blackboyscode) – volunteer or donate 

McMaster Computing and Software Outreach (@maccasoutreach) – volunteer or donate 

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