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Communications Marketing Social media Startup 

Copywriting for Your Audience – How to Create Great Content

September 10, 2012 News Desk 0 Comments Content, Copywriting, Marketing, Social Media, target audience

Having clear copywriting practices is a very important aspect of your marketing strategy. Copywriting is the part of the marketing strategy

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Marketing SEO 

Attention Startups! Content Marketing is easier than it looks

July 16, 2012July 16, 2012 News Desk 0 Comments Content Marketing, HubSpot, Marketing, marketing messages, Mike Stelzner, Startup, Startup Marketing

by Stephanie Goodman As with every job, there is no end to learning. As Mark always says to me, “you

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Marketing 

Pinterest for B2B: What to know and how to start

June 4, 2012 News Desk 0 Comments B2B, growing organizations, HubSpot, Marketing, pinboards, pinterest, sales, SEO, Social Media, social media platforms, strategy, Twitter, VA Partners

Many small businesses ask themselves the same question when deciding whether or not they should embark in the newest social

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Communications Marketing 

The medium may be the message, but the message still applies

May 8, 2012 News Desk 0 Comments Content Marketing, Content Strategy, Copywriting, Linkedin, Marketing, Social Media, Twitter

Last September, I wrote a blog titled “The Medium is the Message” and how it applies to our social media

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Marketing Social media 

Facebook Timeline: What it can do for your growing business

April 24, 2012April 24, 2012 News Desk 0 Comments Facebook, Facebook changes, Marketing, Social Media

As all marketers and many in small businesses know, Facebook has made some changes recently to their page layout. As

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Communications Marketing Social media 

Tips for Starting a Linkedin in Group

April 9, 2012April 9, 2012 News Desk 1 Comment Content, Linkedin, Linkedin Group, Marketing, Newsletter, Social Media, Twitter

Recently VA Partners launched a group on Linkedin called “Sales and Marketing for Canadian Startups”. Linkedin groups have a number

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Marketing 

Marketing is no longer just about your brand, it’s about your customers!

April 2, 2012April 3, 2012 News Desk 0 Comments Marketing

Last week I attended my monthly Strategic Marketing Peer2Peer hosted by Communitech. The event featured Alan Quarry of Quarry Integrated

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Communications 

Marketing Showdown: What startups can learn about marketing from corporations

March 13, 2012 News Desk 0 Comments Marketing, Marketing Tactics, Social Media, Startup Tips, Twitter

Last week I attended a webinar from HubSpot titled “Legendary Marketing Showdown.” Hubspot compared large corporations to each other in

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Support Inclusivity in Tech

These excellent local organizations and programs are dedicated to improving inclusivity in tech, volunteer or donate to help!

Hamilton Code Clubs (@hamontcodeclub) – volunteer or donate

Ladies Learning Code (@learningcodeyhm) – volunteer or donate

Black Boys Code (@blackboyscode) – volunteer or donate 

McMaster Computing and Software Outreach (@maccasoutreach) – volunteer or donate 

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