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Marketing Social media 

Become a social media rockstar in 5 Easy Steps

October 3, 2013 News Desk 0 Comments content calendars, Google Alerts, Hootsuite, Mention, Social Media, social media strategy, Trendspottr, Twitter

Social media management is far from an easy job. Being a great social media manager often means lots of effort

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Marketing Social media Startup 

How to make social selling easier for your sales team

August 9, 2013 News Desk 0 Comments B2B, sales, Social Media, social selling

According to HubSpot, 56% of B2B marketers are planning to increase their social media spend in 2013. But what does

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Marketing SEO Social media 

Combining Content Marketing, SEO and Social Media to Generate More Inbound Leads

July 17, 2013 News Desk 0 Comments Content Marketing, Inbound Marketing, SEO, Social Media

Historically, marketing has always been thought of as a cost-centre. But thanks to the phenomenal rise of inbound marketing and

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Marketing Social media Startup 

Why you should be using a social media content calendar

January 11, 2013 News Desk 0 Comments B2B, calendars, Content, Facebook, Linkedin, Marketing, roi, sales, Social Media, Twitter

In a world of content marketing, the one with a plan is king. Now that the production and curation of quality marketing content

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Marketing Social media 

Choosing the Right Social Media Tools for Your Startup

October 3, 2012 News Desk 0 Comments Analytics, blogs, Content Marketing, Facebook, Marketing, pinterest, sales, Small Business, Social Media, Startup, strategy, Twitter

By now we’re all aware of the importance of social media for marketing and sales. There’s no marketing tool that

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Communications Marketing Social media Startup 

Copywriting for Your Audience – How to Create Great Content

September 10, 2012 News Desk 0 Comments Content, Copywriting, Marketing, Social Media, target audience

Having clear copywriting practices is a very important aspect of your marketing strategy. Copywriting is the part of the marketing strategy

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Marketing 

Pinterest for B2B: What to know and how to start

June 4, 2012 News Desk 0 Comments B2B, growing organizations, HubSpot, Marketing, pinboards, pinterest, sales, SEO, Social Media, social media platforms, strategy, Twitter, VA Partners

Many small businesses ask themselves the same question when deciding whether or not they should embark in the newest social

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Communications Marketing 

The medium may be the message, but the message still applies

May 8, 2012 News Desk 0 Comments Content Marketing, Content Strategy, Copywriting, Linkedin, Marketing, Social Media, Twitter

Last September, I wrote a blog titled “The Medium is the Message” and how it applies to our social media

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Marketing Social media 

Facebook Timeline: What it can do for your growing business

April 24, 2012April 24, 2012 News Desk 0 Comments Facebook, Facebook changes, Marketing, Social Media

As all marketers and many in small businesses know, Facebook has made some changes recently to their page layout. As

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Communications Marketing Social media 

Tips for Starting a Linkedin in Group

April 9, 2012April 9, 2012 News Desk 1 Comment Content, Linkedin, Linkedin Group, Marketing, Newsletter, Social Media, Twitter

Recently VA Partners launched a group on Linkedin called “Sales and Marketing for Canadian Startups”. Linkedin groups have a number

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Communications 

Marketing Showdown: What startups can learn about marketing from corporations

March 13, 2012 News Desk 0 Comments Marketing, Marketing Tactics, Social Media, Startup Tips, Twitter

Last week I attended a webinar from HubSpot titled “Legendary Marketing Showdown.” Hubspot compared large corporations to each other in

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Support Inclusivity in Tech

These excellent local organizations and programs are dedicated to improving inclusivity in tech, volunteer or donate to help!

Hamilton Code Clubs (@hamontcodeclub) – volunteer or donate

Ladies Learning Code (@learningcodeyhm) – volunteer or donate

Black Boys Code (@blackboyscode) – volunteer or donate 

McMaster Computing and Software Outreach (@maccasoutreach) – volunteer or donate 

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