startups – Software Hamilton

How to use storytelling to build your startup’s brand

Unsurprisingly, entrepreneurs tend to be busy people. In the hustle and bustle of a startup environment, finding the time to

What do hundred-dollar cheesesteaks, a golf ball destroying blender and a phone booth with a trick door have to do

Anyone who’s studied startup marketing or is trying to grow a startup knows about the adoption cycle and the potential of ‘early adopters’.

As part of my job at Venture Accelerator Partners, I’m tasked with curating great sources of startup marketing content to

Chances are you’ve probably heard marketers throw around the phrase “content is king”. While the phrase has joined ‘big data’

Managing your brand is of vital important in a world of increasingly commoditized products and services. A well developed brand differentiates