Hifyre Digital Cannabis Platform Announces Successful Launch of Spark Perks Member Program in Fire & Flower Retail Stores
Fire & Flower Holdings Corp. and its wholly-owned subsidiary HifyreTM Inc. announced the successful launch of the Spark PerksTM cannabis members program across the Fire & Flower retail network.
Members of the Spark Perks program receive exclusive benefits including: Fastlane checkout, special deals, member-only events and exclusive content. Spark Perks is free to join and no cannabis purchase is required to join the program.
Since the program’s official launch on September 19, 2019, Spark Perks has grown to more than 38,000 members. Of those members, 33% have conducted a second transaction since the creation of the member profile. Initial results indicate that on average, Spark Perks members spend 43% more than non-members, per transaction, in the Fire & Flower retail network.
“Since the launch of the Spark Perks program, Fire & Flower has seen an increase in customer engagement and basket size of members across our retail network,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower. “The launch of the Spark Perks member program demonstrates Fire & Flower’s continued commitment to be a leading data-driven, ‘retail 2.0’ company.”
“Hifyre has been developing Spark Perks for more than six months and we are delighted to see positive initial results in the member program,” shared Matthew Hollingshead, President of Hifyre. “Hifyre continues to be at the forefront of digital cannabis retail. We focus on developing secure, data driven retail tools that connect customers with the brands and products they love.”
For more information about the Spark Perks program, visit http://fireandflower.com/spark/.